NOW Sports Whey Protein Isolate
Informed Sport certified unflavored whey isolate with 25g protein — from a trusted 50+ year brand.
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Nutrition Facts
Nutrition Facts
Amino Acid Profile
Key Details
Pros
- Informed Sport certified and GMP manufactured
- Excellent value for a certified whey isolate
- 78 servings per container — great bulk option
- No sweeteners, flavors, or additives
Cons
- Unflavored only — requires mixing with other ingredients
- Packaging is utilitarian
- Not widely stocked in retail stores
AI Analysis
NOW Sports Whey Protein Isolate combines two things that rarely go together: Informed Sport certification and budget-friendly pricing. At $64.99 for 78 servings, it delivers 25g of protein per scoop at just $0.033 per gram of protein — an exceptional value for a sport-certified product. NOW Foods has been a trusted supplement manufacturer since 1968, bringing over five decades of quality assurance to every batch.
The unflavored formula contains only whey protein isolate with no sweeteners, flavors, colors, or additives. It is Informed Sport certified, GMP manufactured, and Non-GMO Project verified. The amino acid profile includes 5.4g of BCAAs and 2.5g of leucine per 29g serving, with an impressive 86% protein-by-weight ratio.
The only real downside is the unflavored format, which limits its appeal to those who blend their protein into smoothies or recipes. The packaging is purely functional with no premium aesthetic. For athletes who need Informed Sport certification without paying the premium that typically accompanies it, NOW Sports offers arguably the best combination of purity, certification, and value in the entire protein market.
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